Pre production
-technology
Some existing fashion magazines:
Vogue, Elle, Glamour, Bazaar, Fashion.
Different fashion magazines have different coloured titles, and many do not stick to one specific colour on all issues, a popular colour which many magazines use for their masthead is red, but others choose the colour depending on the whole cover colour. For my magazine I would use a colour which relates to the image colour. I will not use a huge amount of colours because the magazine would begin to lose its sophisticated look and would give a feeling of being addressed to young children.
I think that a light tone of grey would fit an classy background, and text which is bright.
For example this 'Fashion' magazine has a red masthead and is against a white background, the masthead is popular but the white background isn't a familiar thing to do, however I think it works because the text colours used contrast against the background, also the models dress is a strong black. I also feel that the colours reflect the theme of the magazine, as the magazine issue is November it relates to winter and these colours suit, they also are popular colours to wear to parties and casinos. I like that I each of these examples the main image is placed directly in the centre and the model is using direct address by looking straight at the camera, this is used to draw in the audience, in a way telling them this magazine is for them. It seems that many fashion magazines use similar masthead fonts, I think this is because this font is strong and sophisticated to relates to a female audience. I really like the masthead font for the magazine 'Elle' it is simple and the letters are evenly spread, I have noticed that many of Elle magazines masthead's are in a white font, however others are strongly coloured to stand out from the background colour. I also like that the fonts are of different sizes, I would like to try this technique on my front cover.
I intend to create a glossy monthly fashion magazine which is affordable and aimed at female teenagers and young adults from 16 to 25.
My magazine will be a spring issue so will include bright colours which are strong to stand out and will contrast against a darker colour background like grey. My photo shoot will be taken when the weather is sunny as it would be high lighting so the photographs would be stronger quality, also this would relate to the spring issue theme. The text colours would relate to the clothing of the cover model. This clothing will look high end and trendy but also affordable, my ideas for clothing would be skirts, or dresses, floral patterns, bright and strong colours, high heel shoes which would probably be black.
I
like the simplicity of high end magazines for example vogue, the layout of their magazines are very sophisticated by using only small amounts of graphics, colours, imagery and shapes. The imagery is always very strong as photo shoots always work, the models normally have large amounts of makeup on but does not look like an too large uncomfortable amount. This magazine is very
popular so also has a teen version which is aimed at younger people called 'Miss Vogue', this is aimed at teenagers who like
the main vogue magazine but are not so interested in the clothing as it is aimed at people
around 20 and 30's, this age group is an age that can afford the expensive fashion, as they may not have children yet and will be very involved in their career. I like that only simple and small amounts of
images and text is used, this gives the cover a sense that it is modern and high
end. As other magazines for example, cosmopolitan these covers have much going
on and it is overcrowded, there is also use of strong coloured backgrounds
which are blocks of yellow, pink, red or purple, this is because the magazine
is aimed at females. I prefer more
spacious layouts with strong images and colours which match the main image.
Other fashion magazines like Vogue are expensive and unaffordable for a younger audience so I would like to create a magazine which any person could afford, especially teens and the fashion would be affordable, so the clothing could be high street prices like Topshop and Newlook. As vogue magazines are £4.00, I would then want to keep the price of my magazine below £3.00. So maybe £2.50 would be a more reasonable price.
This
magazine cover above left image, has much going on as the writing has taken over the photograph of the cover model this
suggests that the content of the magazine is persuading the reader to buy it as it has a lot to offer and you wont be disappointed. As
different fonts are used one handwriting font to give a female interest also
strong black font to stand out, “one women’s fight back” this writing is slight
slanted to give a range of texts on the page so it isn't just all plain text which could make the page look boring. There are also stickers in bold
red colour which sums up about beauty and the sticker effect makes this writing
stand out as we are drawn in to look at it from the bold colour. The main
image is just a focal point to give slight interest as it is a celebrity so the
magazine is going to include a lot about celebrities. This magazine also
includes much about sex, this writing is in big font to stand out to the reader
and it tries to persuade the reader to want to read it.
The masthead are mainly always used in big bold red font placed at the top of
the page, this is because they want their magazine to be noticed and for usual
buyers to be able to recognise it. Also when being placed on a shop shelf
magazines are all stacked in front of each other so it is sometimes hard to
find the magazine buyers are looking for or to notice new magazines, so the
‘Cosmopolitan’ name gives identity and can draw in female readers who are familiar with the magazine or are looking to buy a new one.
The magazine to the right of Ariana Grande I
don’t like this magazine as it looks like it is addressing a younger audience with
the red background, also pink and white colours and the main image is Ariana Grande who is
associated with young people’s Tv programmes, and now she is a singer. But with
the use of text on the front cover it seems to change who their addressed
audience to older females as it talks a lot about sexual things and suggests
that you need a perfect body and this magazine will help you get it. So it may cause effects on young girls at the teen age, they may become self conscious after readying this as all the bodies shown are skinny and perfect, so they are seen as normal but other body shaped=s are then conveyed as different so it seems this magazine is saying anyone like this needs to improve their body, this could cause depression and anorexia.
Vogue front cover analysis. I really like the colours used on this front cover of vogue
magazine, the grey background gives a modern and sophisticated effect. This
grey used is a light tone which doesn’t make the magazine look tacky or cheap,
it fulfils the high end target audience who are looking for new fashion to be
inspired by this magazine. There are many shadows around the main image which
makes this model stand out conveying a strong direct address to the audience
and it makes the audience look at her before reading the text which makes the
audience interested in her clothing. I
also like the use of simple colours, there is only white, black and grey used
on this front cover this makes the cover more appealing and it is to suggest
the simplicity of the magazine as many people are put off when they see lots of
writing, and the cover does not need much going on or it would ruin the
sophisticated look and would change the purpose of the magazine. The lighting
used for the photo shoot of the cover model is very specific, there is high
lighting on her face especially to emphasise her cheek bones and it then shadows
to each side of her face and towards her chin which is highlighted with a
shadow below her bottom lip.
I really like this contents page by Bazaar because I like the header font type and the change in font and size of the word 'contents'. I also like the way the page has been divided using lines and this underlines the headers for each section. 
